Sync

Heave Corp hired us to build Sync end to end: the web app, the iOS app, and their website, from UI/UX design to development, product management, and project management. Today it's live on the web and on the iOS App Store: brands launch UGC campaigns, creators produce the content and get paid, all in one place.

Heave came to us to improve how their UGC campaigns ran. Everything lived across Slack, DMs, spreadsheets, contracts in email and a separate tool for paying people, and brands had no portal: nowhere to log in, see their campaigns, or check the numbers. They wanted one product for all of it: brief the campaign, find creators, approve the content, and handle the payouts, with all the numbers in one view.

We built all three sides of it: a brand portal, a creator portal, and an admin portal where Makeitsync manages its brands and creators, one smooth experience for everyone. Brands brief campaigns, request drafts, approve content, and download every video. Creators connect their TikTok, Instagram and YouTube accounts, and the performance of every creator and every video posted for a campaign is tracked live: views, likes, engagement. A built-in contract system replaced DocuSign, and payouts run per view or on retainer. Identity verification, roles and permissions, moderation, and in-app chat are all built in.

Heave runs its operations on the platform today: UGC and content creation campaigns for companies and brands, posted across TikTok, Instagram and YouTube. Campaigns run better, ROI is clear, and the experience is better for everyone: creators, brands, and the Sync by Heave team itself.